- Fidelity – Social media data is usually voluntarily shared, and there is no guarantee of its validity or accuracy.
- Temporal dynamics – Social media data can be harvested in real-time, but full-scale analysis may take hours, days, or weeks to process.
- Bi-directional information flow – Traditional SA systems collect data passively through observation. Social media, meanwhile, allows agencies to directly engage social media users that are producing and reporting data.
An On-Demand Webinar Recorded on February 4, 2015 Social media platforms have inundated modern society, with the resulting flood of data presenting an interesting reflection of the real world–a continuously evolving mix of concrete data (e.g., time & date, geographic coordinates) filtered through the sometimes murky lens of social media users. Leveraging Novetta’s experience in identity-focused intelligence, analysis, and management of social media data, Novetta Senior Consultants, Ms. Caitlin Newark and Ms. Helen Kim, will engage in a detailed discussion targeted at decision-makers with the need for an up-to-the-minute understanding of time-critical information, events, actions and their consequences with respect to the bigger picture. Ms. Newark and Ms. Kim will discuss existing tools and services that use social media to support situational awareness (SA), and their limitations. The webinar will explore what agencies need to contemplate when considering the use of social media data to enhance operations and make critical decisions in areas such as emergency services, disaster relief, air traffic control, military command and control, SCADA systems, and border protection. The real-time nature in which social media data is typically produced makes it a natural fit with these SA applications, enabling authorities to identify problems as they occur and to provide a scaled, sensible response. The webinar will also discuss challenges such as: