Gain Unparalleled Clarity into Enterprise Data and Actionable Business IntelligenceNovetta Entity Analytics performs large-scale data integration and entity resolution and analysis to form multi-dimensional views of persons, organizations, locations, and events enriched with the complex relationships between these entities. With Novetta Entity Analytics, organizations gain unparalleled clarity into enterprise data, and are able to obtain actionable business intelligence to better understand and connect with their customers. Novetta Entity Analytics can add tremendous value to customer analysis by enabling new data sources to be added to existing business processes, so that combined data sets can be segmented or grouped based on additional parameters. For example, a manufacturer may want to know which customers to target for special offers while minimizing the number of untargeted offers it sends them via email or mobile device. The goal of the special offer might be to direct customers to channel retail partners to help them reduce inventory. Analysts at the manufacturer might want to look for customers who:
- Completed at least four transactions in the last year, worth more than $500 in total purchases, either direct or through channel partners.
- Abandoned at least three transactions within the last 3 months, after placing items into their online shopping cart.
- Are within five miles of a retail partner that offers those abandoned products.