Open Source / Media Analytics

USING DATA TO DRIVE OPERATIONAL SOLUTIONS

When your business faces a major opportunity or challenge, the global perception of your operations can matter more than your operations themselves. We provide the only entity-centric social and traditional media intelligence solution that maps and measures the behavior of key actors on demand and across multiple data sources. We deliver a turn-key, easy-to-use computational analytics solution that provides a temporal, quantitative, and geospatial picture of open source mission critical data combined with your organization’s proprietary data feeds.

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Get On-Demand Social and Media Insights

From Twitter to Al Arabiya to the New York Times and everything in between, Novetta Mission Analytics ingests multiple data feeds and identifies patterns in events, rhetoric, and behavior that yields actionable intelligence into the relationships between messengers and messages that your organization can use to affect the operating environment to your advantage.

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Pinpoint Threats and Opportunities
Before They Emerge

Our real-time computational engine automatically triggers alerts when significant changes occur in events, influence, rhetoric, or behavior by key stakeholders and entities. This automated monitoring extends from the hyper-local to global levels.

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Measure and Protect Your Brand and Reputation

Who is critical to the issues that matter to you? Where are they geographically located, and what are their professional and social networks? Who are they talking to, and why? We can help you answer these questions–delivering key, actionable insights to enhance your brand and protect your reputation.

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Analyze Communications Strategy and Messaging Performance

Novetta Mission Analytics provides real-time, quantitative analysis of the effectiveness of your strategy and tactical messaging implementation. With these actionable insights, you can adapt and improve in real-time.

Get On-Demand Social and Media Insights

Pinpoint Threats and Opportunities
Before They Emerge

Measure and Protect Your Brand and Reputation

Analyze Communications Strategy and Messaging Performance

From Twitter to Al Arabiya to the New York Times and everything in between, Novetta Mission Analytics ingests multiple data feeds and identifies patterns in events, rhetoric, and behavior that yields actionable intelligence into the relationships between messengers and messages that your organization can use to affect the operating environment to your advantage.

Our real-time computational engine automatically triggers alerts when significant changes occur in events, influence, rhetoric, or behavior by key stakeholders and entities. This automated monitoring extends from the hyper-local to global levels.

Who is critical to the issues that matter to you? Where are they geographically located, and what are their professional and social networks? Who are they talking to, and why? We can help you answer these questions–delivering key, actionable insights to enhance your brand and protect your reputation.

Novetta Mission Analytics provides real-time, quantitative analysis of the effectiveness of your strategy and tactical messaging implementation. With these actionable insights, you can adapt and improve in real-time.

POWERFUL TECHNOLOGY DELIVERING
EFFECTS-BASED ANALYSIS

Our media and social analytics methodology delivers a full-scope understanding of the data related to key people, events, activities, and trends in open source data that you can parse and analyze in an almost infinite range of combinations, delivering the insights you need, when you need them.

NOVETTA MISSION ANALYTICS

Combining proprietary, enriched data feeds with massive, open source big data sets, Novetta Mission Analytics provides a real-time view of how the physical world and information environment interact. Our visual analysis platform — on-demand, real-time, web-enabled — delivers the actionable insights you need for effective strategic, operational, and tactical engagement.

VIDET

VIDET is a platform for the management, protection, and enhancement of online identities and identity elements. VIDET includes a range of identity analysis tools, including text and image content analysis, geospatial analysis, and facial recognition.

NOVETTA MISSION ANALYTICS

VIDET

Combining proprietary, enriched data feeds with massive, open source big data sets, Novetta Mission Analytics provides a real-time view of how the physical world and information environment interact. Our visual analysis platform — on-demand, real-time, web-enabled — delivers the actionable insights you need for effective strategic, operational, and tactical engagement.

VIDET is a platform for the management, protection, and enhancement of online identities and identity elements. VIDET includes a range of identity analysis tools, including text and image content analysis, geospatial analysis, and facial recognition.

CUSTOMERS

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USE CASES

Win Your Next Competition

When a major competitive opportunity looms, our open source analytics can assist your company by analyzing the landscape to identify the key decision makers, and track the statements and messages of those decision makers and others in their close social and professional networks. We do this in order to reveal what messages are most persuasive and help your company realign your messaging strategy. We then also track, over time, the decision makers’ and their surrogates’ public statements related to you and your competitors to reveal whether your strategy is working–and how to fine tune it when it isn’t. Our focused analytics drill deeper than our competitors’ aggregators, enabling you to focus on signal–statements by the deciders and their close allies–and block out the noise.

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Navigate Through Your Next Crisis

When a crisis overtakes you, it can feel like the world has come down on your head. More likely, a few key antagonists have managed to co-opt the discussion. The way out of a crisis with your reputation intact is to identify the voices with most resonance and their attitude toward you and your enterprise over time. We do this in order to develop strategies to engage them, or to understand with a high degree of anticipatory accuracy whether engagement would be counter-productive. Novetta Mission Analytics decomposes the ambient cloud of negativity around your enterprise with actionable intelligence about who is driving the discussion and why so that you understand when to talk, to whom, and what to say, when to stay silent, and when to engage your surrogates for the most positive and impactful outcomes. This information can help you shorten the lifecycle of your crisis to get back to normal operations with the least damage done to your reputation.

Secure and Protect Assets and Infrastructure

Novetta overlays media and other open source data geospatially on top of physical infrastructure or other map layers of importance to make it possible to understand when targeted micro messaging may point to the need for precautionary measures or geographically limited responses. This real-time, ongoing information feed is particularly useful when you need to fuse all available and relevant information to protect key assets.

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