On-Demand Webinar | October 14, 2015
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- Are you able to go beyond a single view of a customer from your operational systems and also understand their networks, behaviors, trends, and relationships?
- Would you like to leverage the value of all of your customer-related data to enhance the customer experience, do laser-targeted marketing, and create personalized offer recommendations?
- Are you looking for a streamlined methodology and process to bring together all customer entities scattered across your systems to produce a true, complete view?
- Are you looking for a cost effective way of gaining customer insight without expensive technologies like new data marts or warehouses?
Join Vice President of Novetta Entity Analytic Services Marc Shichman and Jason Bihun, Big Data Integration Subject Matter Expert to learn how your organization can seamlessly combine your customer related data and their transactions, networks and behaviors by leveraging an economically and scalable data platform like Hadoop. Discover how quality entity resolution and advanced customer data integration allow for advanced customer analytics and value to a variety of customer-facing processes and communications.
We’ll discuss how you can use your Big Data to answer critical business questions about your market, customer, and interactions. We’ll talk about how you can make data-centric business decisions as well as inform and analyze targeted marketing campaigns and even detect and assess fraud, and analyze service interactions.
Join us for an informative webinar where you’ll learn the:
- Impact of incomplete customer views to your analysis
- Summarize the challenges many organizations face and present the solutions needed when attempting to combine data sources and resolve entities
- Tips for most cost-effective ways to get advanced profiles today and tomorrow