The challenges that epidemics and other global health crises present to the international community are ever changing in each new environment that develops potential risk to the adequate containment and eradication of disease outbreaks. In an effort to find new procedures and practices to limit these risks in 2017 the UN Secretary General’s Global Health Crises Task Force created an independent monitoring and accountability body called the Global Preparedness Monitoring Board (GPMB). In its most recent report produced by the International Federation of the Red Cross and Red Crescent Societies in collaboration with Anthrologica, the GPMB focused on the need to improve community engagement in health emergencies. The report cites case studies from the ongoing Novetta Mission Analytics program that addresses the approach of media analysis in challenging information environments to derive key insights for Ebola response measures in the current Ebola outbreak in the Democratic Republic of Congo.
This approach allows for near-real time feedback metrics through open source collection of regional print, broadcast (radio and television), and social media platforms (Facebook, Twitter, WhatsApp) to highlight obstacles hindering response practices. It has served as a key indicator for discovering community sentiment toward Ebola response efforts, how and where misinformation is created and disseminated, and identified potential risks via insecurity in the region.