Novetta Mission Analytics

Actionable Insight on Demand

Visualize correlations and patterns in events, behavior, influence, and rhetoric across languages and markets. Novetta Mission Analytics provides on-demand, pattern-based analysis that enables you to fully understand your operating environment in real time, based on the individuals and entities that matter most. Novetta Mission Analytics fuses proprietary and third-party data sources to deliver accurate, evidence-based analysis of individual, group, and organizational behavior. Our four global data centers ingest, analyze, and curate data around the clock.

FEATURES

Image for Proprietary, Human Enriched Data Feeds in Native Languages 24/7

Proprietary, Human Enriched Data Feeds in Native Languages 24/7

Curated, unique data feeds represent 12 years of ingestion, processing, and exploitation of open source information across a wide range of operational domains.

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Automation and Efficiency Driven by Machine Learning

Accurate, automated media data tagging fuses human-enriched training sets with machine learning, enabling analysts to focus on complex messaging environments. 

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Actionable Insights on Individuals, Entities and Organizations

Drill down from global activity and sentiment patterns to the evolution of an individual speaker’s positions.

Image for Understand and Engage Through Research

Understand and Engage Through Research

Research in a wide range of austere environments delivers real-time, evidence-based analysis of crises as they unfold.

Proprietary, Human Enriched Data Feeds in Native Languages 24/7

Automation and Efficiency Driven by Machine Learning

Actionable Insights on Individuals, Entities and Organizations

Understand and Engage Through Research

Curated, unique data feeds represent 12 years of ingestion, processing, and exploitation of open source information across a wide range of operational domains.

Accurate, automated media data tagging fuses human-enriched training sets with machine learning, enabling analysts to focus on complex messaging environments. 

Drill down from global activity and sentiment patterns to the evolution of an individual speaker’s positions.

Research in a wide range of austere environments delivers real-time, evidence-based analysis of crises as they unfold.

USE CASES

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COVID-19 Capabilities

Novetta Mission Analytics (NMA) is being used to monitor continent-wide public sentiment of non-pharmaceutical interventions (self-isolation, social distancing, hand washing, business closures, etc.) and detect misinformation/rumors for COVID-19 in support of policy-making decisions for the Africa Centers for Disease Control (CDC). Analysts use NMA to derive real-time pattern and behavioral analysis by collating open source content from traditional media (web-based and broadcast) and social media (Facebook, Twitter, WhatsApp) and enriching the data with machine learning and human-in-the-loop processes. On May 7, 2020, the Africa CDC command center disseminated this analysis to Regional Collaborating Centers (RCCs) to advise key stakeholders in developing effective strategies and policies for combating the rapidly growing COVID-19 outbreak.

NMA is actively combating disinformation.

  • Tracking sentiment and public response to government protocols for non-pharmaceutical interventions such as social distancing and hand washing.
  • Identifying and analyzing misinformation and rumors surrounding COVID-19 outbreaks, government policies, and treatments in 10 major countries globally as well as across Africa.
  • Providing macro-level narrative analysis of U.S. domestic media content and COVID-19 for developments of national-level significance.

 

More COVID-19 Capabilites
Image for Delivering critical insights into regional, national, and global hot spots for government agencies, NGOs, and corporations

Delivering critical insights into regional, national, and global hot spots for government agencies, NGOs, and corporations

Novetta Mission Analytics identifies influential speech, key messages, and relationships between speakers and groups across traditional and social media. Using a unique, quote-based, human-in-the-loop data curation process, Novetta Mission Analytics deconstructs the information environment, maps adversarial actions, and measures hidden strategies. This process generates the most accurate, specific, and customized data for social and traditional media analysis.

Coverage of Russian elections illustrates Novetta Mission Analytics’ ability to provide insights into disinformation campaigns. Analysis from December 2017 to March 2018 revealed that Russian elections were a disproportionately major theme in Russian media messaging, resulting in unexpected and disruptive resonance in the European and Russian media environment.

Using Novetta Mission Analytic’s analytic framework, we determined that major, concurrent non-election stories above were manipulated to drive attention to Russian elections. Russian officials leveraged the attention from major stories to accuse other countries of meddling in Russia’s domestic elections, even if countries were only reacting to Russian actions. This pattern exemplifies a media strategy of high-volume noise and low-volume consistency in media environments.

READ ON THE BLOG
Image for Deliver strategic messaging and influence to overcome challenging communication environments

Deliver strategic messaging and influence to overcome challenging communication environments

Novetta Mission Analytics empowers organizations to plan strategic messaging, amplify specific themes, track trends over time, measure the impact of their strategy, and fine-tune based on empirical data. Applications include humanitarian outreach, countering propaganda, and information dissemination.

Novetta Mission Analytics helped drive participation in urgently-needed clinical studies to fight contagious disease in Liberia. In this environment, fear of Ebola made the community vulnerable to disinformation and rumor. Novetta Mission Analytics monitored and analyzed local media for erroneous information on disease trends; within 24 hours of discovery, Novetta coordinated with NGO partners to contact news outlets, provide accurate information, and alert the National Public Health Institute of Liberia and JFK Hospital. As a result, the program reached its enrolment targets faster than in any previous study.

READ THE CASE STUDY

NMA Resources

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