State actors, marketers, and fringe voices use the media – television, radio, print, and online – to achieve influence and shift perceptions. In many cases, this takes the form of disinformation that causes influence without facts, evidence, or logic. Drawing on subject matter expertise and intuition, an observer watching for the dissemination of such messages can sometimes spot examples to support their conclusions. However, identifying this kind of media strategy is incredibly challenging, labor-intensive, and prone to omission and confirmation bias. As analysts working to help our customers manage and mitigate media disinformation, we have found that automated tools provide…
NOVETTA NEXUS
Data-driven analysis
